E-commerce case study
Luck & Load
Men's e-commerce brand in Colombia that replaced scattered ad reports with one Profit Engine dashboard.
- Industry
- DTC E-commerce
- Stack
- GA4 · Meta · Windsor.ai · Shopify · Looker Studio
- Engagement
- Tracking + dashboard build
- Outcome
- Full P&L view
Challenge
Scattered ad data across Meta and Google Ads. Broken GA4 purchase tracking on Shopify. No way to see real net profit by channel.
Solution
Repaired GA4 enhanced ecommerce tracking, piped Meta + Google Ads via Windsor.ai, and built a 'Profit Engine' Looker Studio dashboard with IVA-adjusted revenue and net profit views.
Outcome
A single dashboard showing real net profit per channel. The team can finally tell which campaigns make money, not just which look good in the ads manager.
4 → 1
Channels unified into one view
IVA-adj.
Revenue net of Colombian VAT
Net profit
Replacing vanity ROAS
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